All Forecourt Trader articles in June 2010 – Page 2
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News
Free cereal promotion
Kellogg’s is running a voucher code promotion on cereal packs which can be redeemed for free cereal. Running until September, it includes Corn Flakes, Bran Flakes and Frosties.
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Cathedral in a pickle
Cathedral City, the UK’s number one cheese brand according to Kantar data has a new-look snacking range.Research found that although consumers liked the old Lunch Pack and Dip & Go packaging, they thought it did not communicate the contents that well.As a result of the research, the products ...
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Card fraud gang jailed for scam on forecourts
Members of a card fraud gang have been sentenced to a total of 15 years for their involvement in a chip and PIN scam at petrol stations. The four men appeared at Southwark Crown Court after a series of card frauds that took place in the south of ...
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New look for Camel
Camel is getting a limited edition ’Discover More’ design for this month.The new look will run exclusively on Camel Blue 20s packs.According to brand owner JTI, Camel is currently growing its volume by 3% year-on-year (source: JTI EPOS estimates May 2010 YTD vs May 2009 YTD).Jeremy Blackburn, JTI head of ...
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Californian scents of success
California Air Freshener Co says its California Car Scents are made from 100% organic, non-toxic fragrance oils with no volatile compounds. The products come neatly packaged in recyclable aluminium cans while the fibre pads used to contain the fragrance oil are made from recyclable vegetable refuse and are ...
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Bursting with prizes
Wrigley has launched its ’Big Up Your Summer’ promotion across all Starburst fruit chew sticks and share bags.Shoppers can win a variety of prizes from enormous inflatable beach balls to a hot air balloon trip for the whole family.Prizes can be won every hour until September 25 by ...
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VAT main worry over new Budget
Retailers have given the Emergency Budget a resounding thumbs up, despite the painful fuel price hikes that are on the way. The main concern from the Chancellor’s announcement on June 22was the planned hike in VAT. Retailer Simon Hockings, who runs AUK Investments, which has six forecourts in the Lake ...
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Brulines buys create ’toolbox’ of services
Brulines Group has agreed to acquire LBI Installations, subject to due diligence, in a deal expected to go through on July 16. Brulines will pay an initial £360,000 followed by performance-related deferred payments. Established in 2006, LBI operates web-based contract management solutions for forecourts. It has a contract with one ...
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Gulf boosts Welsh count
Gulf’s recent signing of Washbourne Garage, Caldicot from Esso has further strengthened the brand’s presence in South Wales. Though the two million litre site is just a stone’s throw from Esso’s Avonmouth terminal, dealer Tim Washbourne believes he made the right decision in switching to Gulf. ...
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Price-mark boost
United Biscuits is launching a new range of £1 price-marked sharing packs across some of its most recognisable savoury snacks brands to help retailers grow sales this summer. Available this month, the new selection includes McCoy’s (flame grilled steak); Hula Hoops (BBQ beef); Mini Cheddars (original); and Phileas Fogg crisps ...
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In the surgery this month - Somerfield Filling Station, Hungerford, Berkshire
GENERAL APPEARANCE: On the A4 at the entrance to the town of Hungerford is a filling station. Its dominant pole tells all with its large distinctive ’T’ star, Somerfield name, 24-hour signs and illuminated fuel prices. FORECOURT: There is easy access ...
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News
A bar of two halves
Cadbury is running a £1.2m outdoor and online campaign to promote the new Wispa Duo. It asks consumers which side of the bar tastes better the left or the right?
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Bag yourself some She-Time
Snack a Jacks is giving retailers the chance to win £50-worth of Snack a Jacks to coincide with its new She-Time campaign. There are five prizes up for grabs. According to Quaker, the on-pack promotion, fronted by TV fashion expert Gok Wan, has huge consumer appeal and is ...
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Red Bull X-Fighters back to boost summer sales
Red Bull is promising a sales boost for retailers this summer with the staging of the UK leg of its Red Bull X-Fighters World Tour 2010 at Battersea Power Station. Backed by a £4m marketing investment, the event will feature 12 of the world’s top FMX riders, in front of ...
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Ariel targets stains
P&G is making a bold leap into the stain removal sector with an Ariel-branded multi-product line-up which covers whites and colours, in powder, gel and spray format. The company believes there is huge potential for the category as only half of UK households buy extra stain products, and those that ...
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Ahead of the herd
Chillers are home to all manner of products but sometimes, when retailers are looking at exotic ready meals or the latest sandwich fillings, the everyday lines can get overlooked. Milk is a case in point. It’s an extremely important top-up line so always being in stock is paramount.Recent research by ...
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Charging ahead
Varta is launching an LCD charger aimed at people on the go. Due out in September, it includes a car adapter to keep gadgets powered up on long journeys, rrp £29.99.
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It’s a family affair
Life is looking good for the Gohil family Bhupa, Lata and their son Jay as they enjoy "fantastic growth" at their Cosford Garage site, and reflect in the glory of scooping the Budgens Store of the Year award. Their success is well deserved. The journey has been long ...
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Help and advice from jac roper
The price of super petrol?Ah good, some feedback, but oops, not quite what I was expecting. Guy White, who runs The Laurels Service Station with his brother (in a business taken over by their father in 1963 at Horncastle in Lincolnshire) wondered whether I was encouraging everyone to buy supermarket ...
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