Applegreen M&S

Applegreen has agreed an exclusive partnership with M&S Food to bring its offer to locations across Ireland.

A new M&S Food “shop-in-shop” will initially be available in five Applegreen locations and will feature a selection of M&S including fresh fruit, sandwiches and salads and dinner for tonight, alongside Applegreen’s existing product range.

The first Applegreen location to launch M&S Food will be Mountgorry, Swords, Co Dublin, in November, followed by Booterstown, Co Dublin shortly afterwards. Three more locations will open in the first quarter of next year - at Celbridge, Co Kildare, Kinsealy, Co Dublin and at the M11 services area at Cullenmore, Co Wicklow. Applegreen currently has almost 200 locations in the Irish market.

Applegreen Ireland managing director Fiona Matthews said: “We are absolutely delighted to be partnering with M&S, a strong and trusted brand for high quality food. As a proud Irish business, we believe this partnership will complement our market-leading offer of choice, quality, value, and a great experience to our customers on the road. We are constantly improving to give our customers more choice and a better customer experience, and this agreement with M&S is part of that evolution.”

M&S trading director for Ireland Eddie Murphy commented: “This partnership will expand our footprint in Ireland and help bring delicious, great value M&S Food to even more customers. Applegreen is a fantastic Irish brand, and we are hugely excited to be partnering with them in this market.

“M&S has built great heritage with Irish customers since opening here almost 43 years ago. Whether it is picking up lunch or dinner on the move, buying snacks on a journey, or doing a convenient week’s shop, customers will find a wide range of M&S Food in new convenient locations across the country.”