100th EG Asda on the Move

EG Group has opened its 100th Asda on the Move store in partnership with Asda, and confirmed plans to open a further 100 sites across the UK this year.

The 100th store, which is located on Cargo Fleet Lane in Middlesbrough, is one of 35 that have opened so far this year on EG Group’s existing forecourt estate. Asda supplies the products on a wholesale basis to EG Group, which owns and operates each site.

Asda on the Move stores stock up to 2,500 products, including a selection of Asda’s premium ‘Extra Special’ range and a range of fresh produce and chilled lines.

They also feature EG-owned and operated foodservice brands and franchise partner offers such as Starbucks, KFC, Burger King, Greggs, Subway, Sbarro, and Cinnabon.

James Laws, senior director wholesale and convenience at Asda, said: “The opening of the 100th Asda on the Move store is a milestone in our convenience journey to bring Asda’s great products to more customers through our partnership with EG Group. The popularity of these stores shows us that customers want to be able to pick up essential products or grab a spontaneous treat while they’re refuelling. We look forward to providing that service to customers in even more locations as we expand the number of Asda on the Move sites in the future.”

Junaid Manjra, head of convenience roetail at EG Group, said: “The launch of this landmark Asda on the Move reflects the progress of EG’s successful partnership with Asda. This latest store will provide customers with a winning combination of the supermarket’s fresh produce and premium products, alongside EG’s portfolio of own and popular third-party foodservice brands. Together with Asda, we are committed to leveraging our expertise in foodservice and convenience retailing to offer customers fantastic quality, value, and convenience across the UK.”

The Asda on the Move concept was launched in October 2020,