Gregg’s has replaced McDonald’s as the dominating brand in the food to go sector, with a 10.7% share of occasions, according to the Lumina Intelligence UK Food to Go market report 2021.
Gregg’s increased its share of occasions by 1.3ppts in the 12 weeks to 28 November 2021, as the return of people to work and schools in September helped increase overall food to go sales.
The growth experienced by Gregg’s is reflected in sausage rolls, holding a 5% share of total food to go food items purchased. However, burgers still had the highest share with 19.2%, followed by sandwiches with 11.3%.
Coffee shops and cafes maintained the largest share of FTG occasions, followed by retail, with coffee and hot drinks accounting for over two-in-five purchases.
Blonnie Whist is the insight director at Lumina Intelligence. She said: “Throughout September, October and November, we have seen an uptick in the proportion of consumers purchasing food to go due to commuting or travelling. Consumers have been returning to the workplace, resulting in a buoyant period for operators, as FTG accounts for more than one-in-four out of home occasions.”
“With the spread of the Omicron variant of coronavirus gathering pace, restrictions are starting to get tighter, with the government recommending people work from home where possible. This is likely to cause a fall in FTG occasions, however, operators and retailers in more suburban, residential areas remain well placed to capitalise on the “food to go home” trend and continue to drive footfall despite a less transient workforce.”