PetrolPrices, the UK’s leading fuel price comparison service, has announced the launch of its new geo-targeted advertising platform designed to help fuel retailers, particularly independent dealers, reach motorists in their immediate catchment area.
The platform allows forecourts to promote their locations, offers and facilities directly to drivers using the PetrolPrices app, at the moment they are planning where to fill up.
The new advertising solution uses geo-targeting to deliver highly relevant, hyper-local messaging to motorists when they are within a set radius of a participating station. Ads can be placed across high-traffic areas of the app, including the Home Screen, Results List and on the individual station pages.
Retailers can use the platform to:
• Promote new concessions such as food-to-go brands, car wash upgrades or in-store retail offers
• Support under-performing sites by driving awareness among nearby motorists
• Highlight price-led or seasonal promotions to boost local competitiveness
• Increase brand visibility in areas with high competition
By reaching users in-app and via targeted emails, retailers can promote pricing, offers and site facilities to a nationwide audience of over three million motorists who regularly use PetrolPrices to select where to refuel. With Fuel Finder expected to increase price transparency across the UK in 2026, motorists will likely become more digitally engaged than ever. PetrolPrices’ advertising capabilities equip retailers and brands to stay visible and competitive in this changing landscape.
“Fuel retailers are facing a rapidly shifting market, where price transparency, digital discovery and consumer convenience are more important than ever,” says Clare Lafferty, director at PetrolPrices. “Our new advertising platform gives both brands and independent dealers the tools to influence motorists at exactly the right moment – when they’re choosing where to fuel and shop.”
The new features are now live and are being trialled with several independent retailers. Early results from initial test campaigns show strong performance in increasing station visibility in app, customer intent and measurable footfall indicators across a variety of forecourt types. If you want to be involved in the trials contact Lafferty at clare@petrolprices.com
“We want to give every forecourt, regardless of size, the ability to connect with motorists in a meaningful, measurable way,” says Lafferty.
Trials of the new advertising platform at national brand level have delivered consistently strong performance across both in-app and email channels. Highlights include:
• 35% uplift in station views across one brand’s estate during the campaign window
• 11,000 Get Directions requests generated during a three-week national campaign window
• 9% increase in motorists requesting directions to participating stations
Independent dealers involved in the trials are also seeing standout results. Lafferty says one retailer has seen a 250% increase in app engagement at their site since launching their promotion, demonstrating the platform’s value as a tool for boosting visibility and supporting individual forecourts.
As part of the platform’s roadmap, push notification campaigns will launch in 2026, enabling participating retailers to send time-sensitive messages directly to motorists’ smartphones. Whether it’s a limited-time fuel “happy hour,” a breakfast-time bacon roll offer or a late-night snack promotion, retailers will be able to drive immediate footfall with highly relevant, moment-specific alerts.
With motorists hitting the Get Directions button in app more than 250,000 times monthly, Lafferty sees clear evidence of real-world forecourt visits driven by the platform. Soon, the app will start inviting drivers to share direct feedback on their experience after visiting a station. “These insights will not only help improve the user journey but will ultimately be shared with retailers and brands offering a new source of customer intelligence,” she says.
