Gulf Retail has freshened its forecourt image as part of a major investment programme to strengthen and grow its dealer network. The modern new look will start to roll out later this summer and comes on the back of its recently launched Oomph loyalty platform.

The re-brand has been undertaken in conjunction with Oakwood, a Bristol-based brand agency whose global clients include Gulf Oil International, working on its sponsor partnerships with Manchester United and the Gulf Aprilia MotoGP team.

Visitors to the Forecourt Show, taking place at the NEC, Birmingham from April 8-10 can see the new livery on stand W121.

"We worked with Oakwood for this project because of its strong credentials in the retail sector and its understanding of the challenges that exist within our industry," explained retail marketing manager Gerry Welsh.

He added that special considerations were made to ensure that the design system would be flexible enough to fit on any forecourt as almost every forecourt has its own unique footprint.