As part of its drive to increase brand awareness and footfall across its dealer network, fuel brand Jet has launched a consumer-centred Facebook page.
Anne Day, brand communications manager at Jet, said: “Existing industry social media strategies have, in our view, failed to take advantage of the likes of Facebook, taking instead a more corporate approach and not really building long-term relationships with consumers.
“We have looked at best practice and want to create an environment on Facebook that reflects our greatest strength – our people. Our aim is to build a human face for our brand, to educate, entertain and engage.
“Facebook is also a means of providing additional support to our dealer network, as we can help them to promote their own marketing activity via the page. Some of the Facebook activity will also directly drive footfall onto the forecourts too, which we know will be welcomed by our dealers.”
To support the launch of its Facebook page – www.facebook/journeywithjet – Jet will be giving away a £100 card every day for the first six weeks of the launch promotion with winners drawn at random from the page.
Customers will initially be encouraged to ‘like’ the Facebook page and then ‘share’ stories, competitions, promotions and news, helping to increase the number of Facebook followers.