Sonya Adams: BP forecourts are adapting to the changing needs of customers as they “evolve through the energy transition”

BP’s transformation from an international oil to “integrated energy” company and what that means for its UK forecourts will be the subject of Sonya Adams’ keynote talk at this year’s Forecourt Trader Summit.

Sonya, who is BP’s vice president mobility and convenience retail in the UK, will also outline the business’s latest propositions, and discuss the challenges the sector is facing.

BP, which has stated its ambition to be a net zero company by 2050, is undergoing a major directional change, and wants its retail partners to be part of its journey.

Sonya has spent 20 years in a variety of roles with BP across Asia Pacific and Europe, including in retail, aviation and supply chain operations.

Book your tickets to the Forecourt Trader Summit 2024

BP says that the UK is one of the company’s most important markets for delivering its convenience and mobility strategy. Sonya’s priorities include “driving customer centricity” as consumer needs “evolve through the energy transition”, through piloting new store concepts and supporting the roll out of BP’s electric vehicle charging network “at pace”. 

The Forecourt Trader Summit takes place at The Belfry near Sutton Coldfield on Tuesday 27 February.

Other highlights of the day-long event will include appearances from commercial property expert Steve Rodell from Christie & Co, Forecourt Trader of the Year Jonathan Tout, and Bruce Nichol, operations director at BOSS.

Also exclusive research will be revealed on the day into what forecourt customers and independent retailers are thinking, by Lumina Intelligence, the insights division of Forecourt Trader’s publisher William Reed.

For full programme details and how to book your space go to