All Products articles – Page 42
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Metcalfe’s and Rakuten say ’have a movie on us’
Metcalfe’s and video-on-demand service Rakuten TV are giving consumers a film code with every purchase across all promotional packs of Metcalfe’s impulse and sharing popcorn. Consumers then visit the website www.metcalfesmovies.co.uk to claim their Rakuten TV film code bringing the cinema straight into their living rooms. The promotion runs throughout ...
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product news: Kingsmill adds to 50/50 range
Kingsmill has launched Kingsmill 50/50 Vitamin Boost, the latest addition to the Kingsmill 50/50 range. The loaf offers the taste of Kingsmill 50/50 with additional vitamins and minerals. Kingsmill’s head of marketing, Matthew Cullum, commented: “Health is a key driver of grocery innovation and Kingsmill 50/50 Vitamin Boost is a ...
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product news: Ben & Jerry’s unveils low-calorie range
Ben & Jerry’s is introducing the new Moo-phoria range, which contains just 128-132 calories per serving. The Moo-phoria family has been designed to tap into the growing trend for low-calorie ice cream by offering consumers a lighter treat, without compromising on taste. Christina Dunn, Ben & Jerry’s UK country business ...
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product news: Pladis introduces Halloween cakes
Pladis has launched a range of Halloween-themed cakes to celebrate the occasion. The range comprises McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks. The range is available now and the four-packs are aimed at an ...
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product news: Cofresh expands core range
Indian snacks brand Cofresh has extended its core range of savoury Asian mixes with two new flavours to help retailers capitalise on the growing demand for global taste adventures. Khatta Meetha, a sweet and tangy mix of powa (rice flakes), Sev noodles, Bhavnagri Sev and spices, is, said Debbie King, ...
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product news: JTI updates Logic PRO vaping device
Vaping brand Logic has announced an update to its Logic PRO capsule vaping device. Rolling out now, the next generation Logic PRO 2 features a new soft touch finish, lighter weight and improved charging time. Launching at an introductory price of £10, Logic PRO 2 is lighter and smaller than ...
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Britvic pushes can sales with PMP mix & match promotion
Britvic is aiming to drive incremental sales of carbonated drinks in 330ml cans through a new price-marked mix and match promotion. The company says the move will allow retailers to tap into the canned drink market, which had eight million buyers in the UK in the year leading up to ...
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Limited-edition CDM to mark 100-year WW1 remembrance
Cadbury is marking 100 years since the end of the First World War by releasing a limited-edition Cadbury Dairy Milk Remembrance Bar in partnership with the Royal British Legion. The 360g bar bears the same wrapper design as Cadbury Dairy Milk sold during the war but adorned with poppies, ...
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£2.8m support for new ’thank you’ Cadbury Roses campaign
Cadbury has unveiled a new £2.8 million marketing campaign celebrating Cadbury Roses. The new creative draws attention to how a thank you is more meaningful when you give a thank you, rather than just say ’thank you’. It follows the story of a little boy, who, to his father’s surprise, ...
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Autumn film promotion on Metcalfe popcorn
Consumers will get a free film with every purchase of Metcalfe’s Impulse and Sharing popcorn formats, in an autumn promotion running in partnership with Video-On-Demand service Rakuten TV. A film code will feature on all promotional packs of Metcalfe’s Impulse and Sharing popcorn formats. Consumers will need to visit the ...
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Krispy Kreme unveils Vimto doughnut variant
The doughnut brand Krispy Kreme has partnered with Nichols plc to add Vimto’s taste to a limited edition range of doughnuts. The collaboration is the first of its kind, with Vimto being the first soft drinks brand to be added to the Krispy Kreme offering. The Krispy Kreme launches are ...
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Walkers airs regional favourites ad campaign
Walkers is screening a new TV ad to highlight its more unusual flavours and the regions where they’re loved and sell more than the national average. Pickled Onion is very popular in Scotland, Tomato Ketchup in the North, Smoky Bacon in the Midlands, Worcester Sauce in the South East, Marmite ...
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Maynards Bassetts appeals to young adults
Maynards Bassetts has identified an opportunity to recruit younger adults without children into the jelly market. Its response to this is the launch of Soft Jellies Wild Safari, a 160g bag of fruit-flavoured sweets. Rrp is £1.32. 0870 191 7343 www.deliciousdisplay.co.uk
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Cadbury aims to score with latest promotion
Cadbury has entered the second season of its partnership with the Premier League. Its Match and Win promotion gives consumers the chance to win millions of prizes including a Premier League VIP matchday experience. It will be backed by a £1.5m media investment. 0870 191 7343 www.deliciousdisplay.co.uk
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Mars Wrigley’s Sweet Sundays promotion is back
Mars Wrigley’s Sweet Sundays promotion is back for the seventh year. The popular initiative, which is the manufacturer’s most successful annual brand activation, offers consumers free cinema tickets. To claim their free cinema ticket, consumers need to buy two promotional ’More To Share’ pouches or blocks, or five promotional standard ...
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M&M’s in cake form
New M&M’s Cake Bars comprise soft chocolate sponge, topped with a layer of cream and crispy pieces, coated in milk chocolate. Packs of five retail at £1.65.
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Salted caramel kitkat
The latest flavour to join the KitKat Chunky range is Salted Caramel Fudge. The launch is part of a strategy to excite consumers by rotating new flavours each year.
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Coke original and Coke zero sugar unified in red
Coca-Cola Great Britain has unveiled a new design featuring new-look packaging for Coca-Cola original and Coca-Cola zero sugar. The changes unify both variants with the Coca-Cola red and form part of the company’s strategy to encourage more people to try Coca-Cola zero sugar. 08457 227222 www.cokecce.co.uk
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Diageo swaps plastic straws for edible ones
Diageo has ditched single use, plastic straws on its premixed cans and replaced them with edible, flavoured ones instead. Pimm’s & Lemonade, for example, has a strawberry straw while Gordon’s Gin & Schweppes Tonic has a lime straw. 020 8978 6000 www.diageo.com
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urban eat duo
Two new sandwiches have joined the Urban Eat range: Squash’d, which contains roasted butternut squash; and Herby Chicken. Both retail at £2.79.