All Products articles – Page 46
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News
Super additions
New sweets have been added to Haribo Supermix including Lemon Meringue and Peach Jelly Men and sheep and ice cream shaped pieces.
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Cadbury Dairy Milk with less sugar coming in 2019
Mondelez has announced that next year, Cadbury Dairy Milk (CDM) will be available in a 30% Less Sugar version. The new bar will contain no artificial colours, sweeteners or preservatives but will have more fibre to replace some of the sugar. Mondelez promises more lower sugar innovations for the UK ...
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product news: Supermix returns to TV
Haribo Supermix is back on TV for nine weeks as part of a £1.3m investment. The new advert features a juxtaposition between a hard, cool rock band who, on opening a pack of Supermix, reveal their softer, more childlike side. Hayley Nixon, marketing manager at Haribo UK, commented: “Supermix is ...
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product news: Tropicana revamps on-the-go range
Tropicana, the not from concentrate juice brand, is celebrating the good stuff in its 100% pure pressed fruit with a new look for its on-the-go range, plus a marketing campaign. The brand is also introducing two new flavours: Watermelon, Apple & Raspberry juice and new Mixed Berries. Both are available ...
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product news: Jack Link’s moves into Biltong
Meat snacking producer Jack Link’s has unveiled the launch of its Biltong, joining the range of jerky and meat snack products. Made using 100% lean beef to a traditional South African recipe, the new addition claims gluten free, low fat and protein rich credentials. On the go snacking and at ...
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product news: Birra Moretti launches brand awareness campaign
Birra Moretti has launched its biggest brand awareness campaign in three years, championing the sociable nature of life between friends and family in Italy. ‘Time for What Matters’ has launched with the brand’s first TV advert as part of a £2.5m push, including experiential activity. The TV advert brings to ...
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product news: Stork adds vegan option
Stork is launching Stork 100% Coconut Oil to the market, offering an all-natural substitute to butter and spreads to appeal to the growing number of consumers seeking vegan and free-from baking products. Available now, Stork 100% Coconut Oil has been formulated for dairy-free baking and cooking, offering all the benefits ...
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product news: Boost adds protein variant
Cadbury is adding a variant to its Boost brand, Boost + Protein, which contains 12 grams of protein – four times more protein and 32% less sugar than standard Boost bar. The Boost brand including Boost + Protein will also be supported by a £1m campaign that includes OOH, sampling, ...
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product news: Haribo updates Supermix
Haribo has updated Supermix to offer a new mix, focusing on four shapes available in more vibrant colours and creamier flavours. The new version is intended to appeal to consumers who prefer Haribo’s mix of soft to eat treats, Supermix will now offer lemon meringue and peach flavoured Little Jelly ...
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product news: Mondelez unveils Halloween innovation
Mondelēz has unveiled new products for the Halloween season which it says will be suit both the self-treat and trick or treat occasion. New Cadbury Goo Heads will be available in creepy skeleton, pumpkin, Frankenstein, Dracula or were-wolf variants. Each head is filled with gooey white fondant encased in a ...
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product news: WKD reveals plans for summer campaign
WKD is promising a multi-faceted campaign this summer comprising: a competition utilising caps from bottles bought in the off-trade; £12,000 of Ticketmaster voucher prizes; interactive festival fun at 11 events nationwide; and a DJ competition open to all offering the opportunity to perform at a major UK festival. “This summer’s ...
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product news: PepsiCo relaunches Sunbites brand
PepsiCo is bolstering its better for you snacking portfolio with the re-launch of its Sunbites brand. This month the portfolio will introduce refreshed packaging, supported by a new TV advert and integrated campaign. The new look is intended to help the products stand out on shelf and highlight the ingredients. ...
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product news: low-sugar CDM bar to be introduced
From 2019 Cadbury Dairy Milk will be available in a new bar with 30% less sugar, which will sit alongside the standard bar on shelves. For almost two years, a team of 20 scientists, nutritionists and chocolatiers at Mondelēz International’s Reading and Bournville research and development facilities have been working ...
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product news: Pot Noodle brings back Pot Rice
Pot Noodle is bringing back its Pot Rice range after 15 years, supported by a £1m marketing investment and a dedicated #BringBackPotRice social media campaign this summer. The Pot Rice range comprises Vegetable Curry, Chicken Teriyaki and Chicken Risotto variants.Each variant uses quality and sustainably sourced ingredients, and comes in ...
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product news: Foster’s offers chance to win Australia trip
This summer Foster’s is giving consumers the chance to win a trip to Australia, as part of its on-pack summer promotion. Shoppers will be in with a chance to win a variety of prizes with any purchase of a Foster’s multipack, including chill disks, chiller seats and slings, as well ...
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product news: TV adverts give it a Twirl
Cadbury has unveiled a new £3m marketing campaign around its number one singles bar, Cadbury Twirl. The new creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life’s most unanswered questions. Set against the hustle and ...
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product news: Pladis launches McVitie’s Thins additions
Pladis has launched two new additions in its McVitie’s Thins range: McVitie’s Digestives Chocfilled Thins and McVitie’s Hobnobs Thins. McVitie’s Digestives Chocfilled Thins feature two crunchy Digestives Thins sandwiched around a solid chocolate centre, bucking the trend for sandwiched biscuits by offering a solid core instead of a cream filling. ...
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product news: Purdey’s highlights energy proposition
Britvic has announced a positioning revamp for Purdey’s, supported by a seasonal campaign that aims to grow demand for healthier energy drinks and drive sales for stockists this summer. The new brand descriptor, rolling out on packs now, will see the brand repositioned from ‘multivitamin fruit drink’ to ‘multivitamin energy’. ...
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product news: PepsiCo refreshes Copella positioning
The apple juice brand Copella is refreshing its positioning with the aim of attracting new consumers and generating growth. The re-positioning from the PepsiCo-owned brand will arrive in stores this month, with new packaging, and will be supported by a campaign to celebrate the “true taste of nature”. The redesign ...
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product news: Yazoo launches tasty campaign
Yazoo is launching its new SoooOO Tasty campaign across outdoor and digital to target 16 – 24 year olds on-the-go. From later this month through to September, Yazoo will be publicising its taste with its advertising campaign across six sheets, YouTube, Facebook and Instagram, supported by shopper and sampling activity. ...