Birra Moretti has launched its biggest brand awareness campaign in three years, championing the sociable nature of life between friends and family in Italy.

‘Time for What Matters’ has launched with the brand’s first TV advert as part of a £2.5m push, including experiential activity.

The TV advert brings to life Birra Moretti’s mission to remind consumers that the things that matter most in life are good times with loved ones and great food and drink.

Gran Tour, Birra Moretti’s experiential activity for 2018, takes consumers on a regional taste experience of Italy, where they can learn how to create a selection of Italian dishes, designed to complement the Birra Moretti range.