Heineken is launching Strongbow pear, which it describes as the "first pear flavoured everyday cider in the on- and off-trade". It is available in price-marked six x 330ml bottle and four x 500ml cans especially for the convenience trade.

At the same time, original Strongbow has a new look across all cans and bottles. The brand is returning to UK TV screens with a multi-million pound ad campaign.

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