Aryzta Food Solutions has launched a Cracked Egg Muffin under its Otis brand.
It is supplied frozen for thaw and serve and comprises a chocolate chip muffin with a vanilla cream centre, finished with a white chocolate cream cracked egg decoration. It comes in cases of 28, rrp £1.49.
“Demand for seasonal NPD is at an all-time high, and Easter is a key period for retailers looking to drive sales from the bakery fixture as shoppers look to treat themselves,” said Mary Byrne, trade marketing manager – retail at Aryzta Food Solutions.
“Half of convenience store retailers believe that getting behind seasonal events with themed displays, products and promotions will create a more enjoyable experience for their shoppers, resulting in greater basket size and spend.
“The new Otis Cracked Egg Muffin is the perfect indulgent treat for retailers looking to drive bakery sales in the run up to Easter, and for consumers looking for something a little different versus traditional Easter bakery items, such as hot cross buns.”
Pos, including posters and shelf barkers, is available for retailers to drive interest and footfall to the bakery fixture.
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