Britvic is introducing a new addition to its Pepsi Max range with a raspberry flavour joining the line-up in convenience from March.
The no sugar raspberry flavour will be available alongside the cherry and ginger variants.
Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “The latest addition of raspberry to the Pepsi Max range is incredibly exciting for the brand. Our ginger and cherry variants have already proved incredibly popular since their launch, with Pepsi Max Cherry being the number one flavoured cola.
“Pepsi Max delivers on all three category drivers; taste, health and relevance, and the launch of the new flavour will also deliver against these, helping retailers to continue to drive growth within the category. Pepsi Max Raspberry is available across a variety of pack formats within the channel, from the two litre bottle, ideal for sharing, to the smaller 500ml price-marked pack and 330ml cans.”
The launch will be supported by OOH, TV, sampling, and in-store activation over the course of this year.