Budgens has introduced a number of value-for-money £1 price points across its own-label bakery range. Deals include crusty white roll four-pack down from £1.29 to £1; demi baguettes three-pack down from £1.19 to £1; and Belgian buns twin pack down from £1.19 to £1.

The £1 price points were trialled in two Budgens before being rolled out to all stores. The company’s sales director, Dan Quest, says: "The sales uplift seen on products at a £1 price point, when merchandised in volume, has far exceeded the 50% growth target set. The £1 price point provides confidence to drive and grow sales."

A five pack of doughnuts for £1 has already been rolled out and Quest says that resulted in a 40% uplift in wholesale sales. Also available is a Hovis 800g loaf for £1.

The deals are backed by point of sale.

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