Goo Dares Wins is a multi-million pound integrated marketing campaign that sees Creme Egg becoming the first Cadbury brand to link into the Spots v Stripes initiative that aims to get the entire nation playing games.

The series of Goo Dares Wins ads aims to show how there’s a mischievous streak in all of us just waiting to be awoken. Kate Knight, brand manager of Creme Egg, says: "We are delighted that Creme Egg can bring its own unique twist to the Spots v Stripes game, providing even more fun for the nation to be involved in."

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