Ferrero has introduced the first extension of its Nutella & Go brand in five years, with the launch a wholegrain variant.
Containing 80% Wheat & Oat cereal sticks alongside a Nutella dip, it is intended to help retailers meet growing demand for a wider variety of snacking options, and is now available for a limited time.
Levi Boorer, customer development director at Ferrero, commented: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”
Nutella & Go! Wholegrain has a £1.02 MRSP for a 55g pack, and Ferrero is provding new point of sale and displays to help the new product stand out.