New luxury tissues in a tube, go live at almost 20 BP and Shell forecourts this week, the brand’s first bricks-and-mortar listings since launching in the UK in August 2020.
Tishoo was initially created to solve a problem for motorists, providing easily accessible tissues, designed to fit in standard car cup holders. Yet consumers are using them in pushchair and child car seat cup holders, side pockets of kids’ backpacks, and as a feature in the home setting.
The company says each pull-tab tube consists of 40 super soft, luxurious 4-ply sheets, individually embossed with the tishoo logo for an added touch of sophistication. The range of four 16.5cm-llong cylinders are available in four bold, chic designs, ideal for stylish display in the car or around the home. Forecourts will stock all four styles, sold individually (blue floral, green leaves, mono waves and rRed chevrons), while consumers can purchase a mixed selection of four tubes via the company’s website.
The individual tubes are paper-based, 100% recyclable and can be reused. Once tissues are finished, the tubes can be used as a handy car bin, a discreet place to keep loose change or to store face masks.
Developed and produced in the midst of the pandemic, founder, Mohammed Khalil, made the choice to leave his 16-year career in the City behind to follow his childhood dream of becoming a product designer. Within less than six months in market,Khalil says tishoo became a top-10 seller for all facial tissues on Amazon, reaching as high as number 2 in 2020 against major household brands.
The listings with leading independents, including Hockenhull Garages and Nowell Forecourts, are a major step for the start-up, with the brand rapidly carving out its place as an”exciting FMCG challenger” in the UK’s £339 million facial tissues market, according to Khalil.
“tishoo provides a stylish, compact and convenient solution for motorists – tissues immediately on-hand without having to divert focus from the road,” he said. ”By encouraging reuse as a car bin when empty, used wrappers, face masks and tissues can now be disposed of in a hygienic way too.”
“Coming from a working-class background to working in investment banking for 16 years, I am acutely aware of the importance of social mobility. That’s why 10% of our profits go to charities that tackle poverty in the UK.”
Joe Hockenhull, managing director, Hockenhull Garages, said: “I’m very impressed with the product and eye-catching CDU. We’re proud to be supporting innovative new businesses and think the roll-out will be a success – we are listing at several of our forecourts, including our award-winning flagship ’The Stage’ site in Leicester.”
The full range of four tubes will be available at selected BP and Shell stations from today (March 29, 2021) for £2.49 each or two for £4.