Coca-Cola is running an on-pack promotion where consumers can nominate young people to carry the Olympic flame at the London 2012 Olympic Torch Relay. Called Future Flame, the activity is featured on Coca-Cola, Diet Coke and Coke Zero on 330ml cans, 500ml and 2ltr bottles and multipacks. Consumers are asked to nominate young people who have done something positive in their community.
The Olympic flame carriers will be chosen by a judging panel which will include music artists, media personalities, community ambassadors and London 2012 hopefuls.
The activity is supported by TV, cinema and outdoor advertising, regional experiential events and digital activity. There will also be an extensive radio campaign.