Ginsters is expanding its portfolio with the launch of Ginsters Meat Club, its first ever meat snacking range. Comprising 100% British chicken breast, the new SKUs are being launched into all channels in the impulse sector this month, taking Ginsters’ quality credentials into the growing meat snacking sector.

The launch will be supported by a six-figure marketing campaign, which will reach 10 million consumers over four weeks. As well as advertising, a full range of point of sale, shopper marketing initiatives and social media will aim to drive awareness and trial.

Growing 10% year-on-year, the meat snacking sector is currently worth £108m, and Ginsters has identified an opportunity to tap into this growth and give retailers a new profit stream with a quality offering aimed primarily at adults looking for convenient and healthier snacking lines.

The new 100% British chicken breast snacks are available in cases of 12, as 60g grab bags and 55g skewers, in either BBQ chicken or tandoori chicken the most popular flavours in meat snacking with rrps of £1.89 for the skewers and £1.59 for the bags, with a trial price of £1.59 and £1.29 respectively. Ginsters said the products had tested really well with consumers.

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