KP Snacks has added to its £1 price-marked-pack range with three new products, designed to “drive impulse purchases and excite shoppers” with familiar and well-loved brands.
The first addition to the PMP range is McCoy’s £1 PMP Hot Mexican Chilli. The launch aims to build on the success of McCoy’s £1 PMP products and capitalise on popular flavour trends. KP Snacks is also introducing new Penn State Sour Cream & Chive £1 PMP, as well as a £1 PMP format for popchips BBQ and Sour Cream & Onion, replacing the previous £1.29 price.
Matt Collins, Trading Director at KP Snacks, said: “It’s really exciting to be introducing these new PMPs as we’re always looking to add value to our range and ensure we drive sales for retailers and maintain value for consumers.
“In recent months there has been a marked increase in savoury snacking occasions, with crisps, snacks and nuts being the fastest-growing snack and showing up in 70% more convenience baskets during lockdown. However, with the current circumstances, consumers are likely to be more price conscious, so we feel it is important to offer products at an affordable price point and help retailers retain the baskets that they gained over lockdown”.
He said flavour is the number one purchase driver in the crisps and snacks category with 49% saying that they would choose crisps or savoury snacks over a sugary option. Additionally, spicy flavours are growing at 7.1% and are the most popular flavour option within the PMPs market.
The new popchips and McCoy’s products are available now and Penn State will be available from October onwards.