Lucozade Energy is extending its Lucozade Zero portfolio with the launch of Lucozade Zero Original flavour. The low-calorie drink is available now across all channels in a 380ml price-marked pack as well as a 500ml and 1ltr bottle.
Lucozade Zero Original was the most-requested flavour by consumers and joins Orange and Pink Lemonade in the Zero range which, despite only launching in May 2016, was the biggest soft drinks launch of the year. The Zero range has generated more than £22m in sales to date, while 50% of Lucozade Zero buyers are new to the category (IRI data).
Charlotte Flook, senior brand manager for Lucozade Energy, commented: ’The launch of Lucozade Zero exceeded expectations it was the most successful soft drink launch in 2016, and Zero Original will open the range up to even more consumers, ensuring Lucozade continues to drive penetration and growth of the category in 2017 and beyond.
"Following the initial launch of Lucozade Zero, we saw a huge demand for the Original flavour to be added to the range. We have had fantastic feedback to date with more than half of consumers stating that they would purchase Lucozade Zero Original. Zero Original is a hotly-anticipated flavour extension which taps into the rise of low- and no-calorie drinks and we are confident the product will be a huge hit and help retailers further boost their sales."
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