Lucozade Energy is introducing a new pack refresh across its flavours range.

The new look is intended to create more consistency across the Lucozade Energy flavours range, giving it a unified look that will drive further stand-out and appeal on shelf. The new packs will start to become available for retailers to stock from now.

“The Lucozade Energy flavours range is already growing 32.7% year-on-year. This eye-catching new packaging will drive further interest in the range from shoppers and drive sales for retailers,” said Bridget Hirst, brand manager for Lucozade Energy.

“We know from research that consumers really like the refreshed Lucozade Energy packs, which they believe are much more modern. This strong consumer response, alongside the £12m value growth on the range in the last year, demonstrates both the consumer demand and the huge growth opportunity within our wider flavours range,” said Hirst.