KP Nuts is hoping to spearhead further category growth with a packaging upgrade and a modern look that ensures stronger impact at point of purchase. The new design is available in upgraded foil packaging, with the KP golden rays that surround the logo enhanced to give stronger stand out on shelf. And, in response to demand for improved functionality on KP Nuts’ sharing bags, a re-close label on larger packs (270g and 450g) has been introduced so that consumers can easily store them away for another occasion.

Catering to the needs of the convenience channel, the brand has launched its popular Chilli flavour in a new 50g pack and introduced a £1 price-marked pack range.

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