Cheese snack brand Mini Babybel is supporting Comic Relief for the 20th year.
The charity partnership will see Mini Babybel raising money for Comic Relief through the release of limited-edition packs, with a 5p donation made to Comic Relief’s Red Nose Day for every promotional pack. Each promotional pack includes individually wrapped Mini Babybel complete with fun dares featured on the wrappers.
The limited-edition packaging encourages consumers to share their dare on Instagram, Facebook or Twitter, using the dedicated hashtag #BabybelDares, with Mini Babybel donating a further £1 to Comic Relief for each dare shared on social media, with the donation amount capped at a number agreed between Babybel and Comic Relief.
Célina Leroyer, brand manager at Bel UK, said: “Mini Babybel is already a beacon brand that’s enjoyed in 43% of all family households in the UK. The ongoing support of Comic Relief, which has continued for 20 years now, highlights Bel UK’s commitment to delivering positive brand perception and perfectly fits with Mini Babybel’s position as a fun filled snack.”