Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners.

The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018. The new advertising campaign runs from the 11 March until the autumn as part of an integrated campaign to help retailers increase sales.

Simon Harrison, vice president, commercial development at Coca-Cola European Partners GB, said: “We know that parents are increasingly scrutinising the food and drink choices they make for their families and are choosing products that are perceived to be more natural. The new TV advert highlights that Capri-Sun original is ‘filter free’ and contains no artificial sweeteners, colours or preservatives while maintaining the fun and light-hearted nature that the brand is famous for.

“With more than 1.2million people tagging #nofilter in 2015, and this number increasing year on year, the campaign is set to resonate with consumers, young and old.”