The Pom-Bear line-up is expanding with the launch of a new cheese flavour, available in both single and multipack formats. According to Nielsen, cheese is the most popular flavour among families and accounts for a quarter of all multipack snack sales in the UK.

Matt Collins, trading controller convenience for brand owner KP Snacks, said 2014 was a fantastic year for the Pom-Bear brand, which is now worth over £27m in retail value sales.

"Our innovation team is constantly researching flavour trends to ensure our new launches are on-trend. Time and time again, cheese has come out as the most popular family flavour, so we can be confident this new variant will be a hit with both existing and new consumers."

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