AG Barr is set to boost the appeal of its Strathmore Twist range with the launch of a new pack design.

The new design will bring the flavoured water range in line with the design of Strathmore’s still and sparking water packs. These packs were updated prior to the Glasgow 2014 Commonwealth Games, for which Strathmore was the official water brand.

“Our core water range was updated prior to The Games to tie in with the brand’s ‘Do More’ strapline which encourages consumers to be active,” explains Adrian Troy, head of marketing for AG Barr.

“The new Strathmore Twist design, which echoes this impactful design, also features bursts of fruit and vibrant colours to reflect the refreshing Twist in every bottle.”

“Strathmore’s ‘Do More’ campaign is about inspiring people to get out there and be active – and with consumer interest in sport at a high and our sporting event sponsorships raising awareness of the brand, demand for Strathmore has never been stronger,” says Troy.

“With our new design for Strathmore Twist unifying the brand and drawing even more attention to the fast-growing water fixture, now is the time for retailers to stock up on all formats to make the most of an unmissable opportunity.”

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