Bakery supplier Lantmännen Unibake UK has refreshed its Americana brand with a new visual identity which it says better reflects the quality of its fast food breads.

The new Americana logo is inspired by American football and baseball games, which are becoming increasingly popular in the UK, and are known for their fast food crowd culture. The new Americana logo retains its distinct red and blue colours so that end users can still easily identify Americana products. The new typography is in-keeping with retro American diner signs, on-trend in the gourmet fast food market.

As part of the refresh, Lantmännen Unibake UK is also introducing new and improved Americana packaging including a classic and gourmet tiering, to help customers navigate the range.

All Americana products are supplied frozen and pre-sliced, so they can be defrosted as and when needed, quickly and easily with minimal wastage, saving time in the kitchen. The classic Americana range includes the signature American-style classic burger buns and hot dog rolls

Rachel Shoosmith, marketing manager at Lantmännen Unibake UK, said: “Our new contemporary visual identity for Americana will ensure standout across both our classic and gourmet fast food bread ranges. Our new gourmet packaging will now give distinctive premium cues which will act as a sign post for caterers looking to create a gourmet eating experience for their consumers.”

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