Babybel has announced it is again supporting Comic Relief’s Red Nose Day campaign in a continuation of the 22-year relationship.

The partnership will see Babybel donating 5p to Comic Relief for every limited-edition promotional pack sold, aiming to raise awareness and encourage donations.

Babybel’s fundraising activity with Red Nose Day (Friday, March 18) is set to drive further consumer engagement and will be maximised through significant marketing investment including TV, VOD, social and fun-filled influencer collaborations. Retailers are advised to stock up on promotional packs and drive visibility in store to maximise this opportunity.

Ollie Richmond, brand manager at Babybel, said: “At Babybel we’re calling the UK public to ‘Join The Goodness’ and become a hero by fundraising for Comic Relief. We’re extremely proud of our long-standing relationship which has raised over £1.5m for this brilliant charity to date and we really hope that this year’s campaign, through the support of our retail partners, will result in even more money going to this worthy cause.”