Bestway Wholesale’s new own–label offer best-one has posted strong growth in its first weeks in the market.

Bestway says initial tracking of the launch products has seen overall growth against the previous Best-in brand of 26% in value and 40% in volume sales in the initial two-week period since launching at the beginning of July with volume sales of biscuits and soft drinks growing by 96.7% and 39.8% respectively.

Ed Smeaton, director of tradin, commented: “The results thus far are extremely positive with growth across all categories. To have significant double digit growth at this early stage from unaffiliated retailers is fantastic news and I am confident that this growth will continue as more best-one products hit retailers’ shelves and we crank up promotions within out best-one and Xtra Local symbol and retail clubs.

“The new on-pack graphics deliver a modern, fresh and contemporary look for the brand designed to create greater impact on shelf and deliver a higher rate of sale. As well as attractive designs and photography a major focus of the new range is the quality and benefits of the products. This may involve calling out 1 of 5 a day or the whether the products is a good source of fibre and protein. All of these components combined mean that the range has real shopper appeal.”