Butterkist is targeting incremental sales for retailers with the launch of its new taste-intense Discoveries range.

Butterkist Discoveries has been developed to meet consumer demand for more adventurous flavour fusions, with 80g packs of Hickory BBQ Pulled Pork and Sweet Chilli & Zesty Lime joining the 160g Salted Caramel.

Commenting on the launch of the new Butterkist Discoveries range, Anjna Mistry, senior brand manager at Butterkist, said: “Butterkist Discoveries is all about uncovering a new flavour experience in popcorn, while keeping true to our brand which always delivers on taste.

“It is a hugely exciting time for us as we open up the opportunity to enjoy popcorn in a new way. We believe we’ve identified an opportunity in the market for retailers to drive incremental sales as we head into BBQ, picnic and the big summer getaway season.

“Butterkist is driving category growth and invigoration with a £2m investment in ATL marketing and an exciting pipeline of fantastic flavour and format developments on the way later this year. Taste is at the heart of everything we do with Butterkist Discoveries delivering our most adventurous flavour combinations yet. We’ve combined distinctive, moreish flavours with our signature crunch. Butterkist Discoveries is set to go down a treat with consumers.”

Butterkist has also extended its range of popular Sweet & Salted products into multipack and single serve packs, with 6 x 15g Butterkist Sweet and Salted multipack and 27g Sweet and Salted single serve bags.

Mistry added: “Our Sweet and Salted Best Ever recipe has been consumer validated as being the leading Sweet and Salted flavour on the market. It has been proven to give a better crunch and more intense flavour. The new Sweet & Salted multipack and single-serve bags appeals to more consumers at different snacking occasions than ever before.”

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