Cadbury Creme Egg has returned to TV as part of a £4m marketing investment for the brand during the run up to Easter, and will be supported by PR, experiential and digital activity.

January also sees the start of a hunt exclusive to the convenience channel – Hunt the White Cadbury Creme Egg. The hunt runs until Easter Sunday and will see one consumer unwrapping a unique Cadbury White Creme Egg every day and winning up to £1,000. Cadbury will also reward the retailer with either stock or Love2Shop vouchers.

To participate retailers must display Cadbury Crème Egg with promotional display material. Pos can be ordered at, and posters can also be downloaded from the site.