Traditional premium cider brand Henry Westons Vintage has launched its first TV campaign, as well as an on-pack promotion.
The campaign will run throughout the summer and heroes Henry Weston, the man behind the cider, who is also Westons founder. This forms part of a £1m investment into the Henry Westons Vintage brand this year.
The on-pack promotion will feature across 3.2 million bottles, giving consumers the chance to win a trip to New York, the ‘Big Apple’. Drinkers need simply go onto the Henry Westons Jazz website and fill out the last four digits of the bottle’s barcode to be entered into the competition.
Tim Williams, brand manager for Henry Westons, said: “We are extremely excited to be launching our largest ever advertising campaign for Henry Westons. This is the first time Henry Westons Vintage has been on TV, and the ad shows how Henry’s expertise is used to create this exceptional cider.
“It’s a simple story, which helps educate the audience on how Henry started making cider in 1880 and shows how we still make cider in the same way today. It’s a unique ad, telling our unique story.
“Like the TV ad, the on-pack promotion also brings Henry’s character to life: on the promotional bottles the portrait of Henry now depicts him playing a trumpet, which gives an insight into the big personality of the man behind the cider. The Jazz on-pack promotion also builds on Henry Westons ongoing sponsorship of the Cheltenham Jazz Festival.”