Coca-Cola is unveiling the next step in its global partnership with game manufacturer Ubisoft designed to build on the 250ml slimline Coca-Cola can’s growth since launching in 2013.
The new packs will give consumers access to unique content for the game Just Dance Now on the 250ml Coca-Cola portfolio.
Each pack features a QR code that enables people to download the mobile game for free. More than 50 tracks are available at launch, including the greatest hits from previous Just Dance games with new ones to be added each week.
The promotion will run until March 2015 on 250ml slimline cans of Coca-Cola, Coke Zero and Diet Coke and retailers will be supported with POS materials to help increase in-store visibility.
The partnership is intended to inspire people to become more active through everyday lifestyle activities, such as dancing or walking. The aim of the initiative is to inspire teens to move more, and helps retailers support their customers to live a healthy lifestyle.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “The 250ml slimline Coca-Cola range was introduced in 2013 to deliver more choice, greater affordability and alternative pack sizes for consumers that are on-the-go and has performed extremely well since launch.
“The Just Dance Now promotion is a great opportunity to further build excitement and engage with the pack’s target audience. We’d recommend retailers stock up now to take advantage of the promotion.”
The 250ml cans are available in Coca-Cola, Diet Coke and Coke Zero, in plain and 49p price-marked packs.