Filtered milk brand Cravendale, from farmer-owned dairy company Arla Foods, is returning to TV screens with its new ‘Milk Drinker’s Milk’ advert to launch the brand’s latest £6m integrated campaign.

The campaign is designed to showcase Cravendale’s freshness where it matters a drink. The campaign includes large-scale in-store promotions, PR, digital and social media outreach, underpinned by the new TV execution.

To coincide with the ad launch, Cravendale is launching a large-scale on-pack promotion across all formats and fat types. Until 29th June, there will be 1,000 Cravendale glasses to be won every day on promotional bottles. Bespoke branded Cravendale POS will promote the competition at the fixture.

Claire Mackintosh, brand manager at Cravendale, said: “We’re excited about the launch of our Milk Drinker’s Milk campaign and can’t wait to see the reaction from Cravendale fans. Both the ATL creative and in-store glass promotion will work hard to showcase the premium quality of Cravendale milk and encourage milk drinkers up and down the country to choose Cravendale as their milk of choice.”

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