Ferrero is expanding its Kinder brand with the introduction of a new range of bite-sized chocolate confectionery suitable for sharing or on-the-go treating.
It offers two different sizes and three variants, and the brand is aiming to cater for the growing in-home sharing occasion, as well as on-the-go treating.
The new range will be available from January 2015 and will include Kinder Choco-Bons, Kinder Chocolate Mini and Kinder Chocolate with Cereals Mini.
All of the variants include individually wrapped bite-sized chocolates, with the larger sharing options featuring a re-sealable tab.
Levi Boorer, customer development director, commented: “Kinder continues to bring incremental growth to the kids’ confectionery category and there is now an exciting opportunity for us to move into a new sector, attracting additional shoppers to the brand.
“This move marks an important new chapter for Kinder and forms an integral part of Ferrero’s future plans. Kinder is a star performer in the confectionery category, as an £80m brand that is up 52.6% in value terms in a relatively flat market that grew by just 1.2%.”
The launch will be supported with a £1.3m TV advert featuring the tag line, ‘invented for kids, loved by everyone’. There will also be tailored in-store promotions and displays, shopper media and near store sampling.
In order to maximise the launch, there will also be a selection of free POS available to order from the Ferrero trade website.