Healthy snacking brand The Food Doctor has bolstered its offering being targeted at the forecourt sector with the roll out of a four-strong range of nourishing Goodness Bars.
The move follows the launch of The Food Doctor’s Snack Mixes and Popped Crisps Thins in BP forecourts nationwide in June. The on-the-go Snack Mixes which come in 25/30g formats are now available in 246 forecourts, while the Popped Crisps Thins are in 24.
Targeted at forecourt retailers and the convenience channel, the 40g Goodness Bars communicate the health benefits clearly and concisely on the back of the pack and come in shelf-ready cases of 20. Stand-out till displays and creative point of sale is available.
Hannah Haas, head of marketing at The Food Doctor, said: “It’s amazing to have our Popped Crisps Thins and Goodness Bars in BP garages so soon after launching into the forecourt sector. It just shows the demand out there for nutritious, guilt-free snacks, especially while on-the-go and travelling.
“With wide-ranging health benefits and vibrant taste profiles, we’re delighted to be rolling out the Goodness Bars to the sector because as the health opportunity grows by the day, we believe the range will see strong interest in the coming months.”
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