Heineken has announced it will be launching a new design for Foster’s.
The new design will be implemented across the brand range including Foster’s Gold and Foster’s Radler, which will roll out into stores from April.
Key changes to the can include repositioning of the silver border - which is now angular and sits on the left corner – plus the adaptation to a more dynamic and impactful roundel shape which highlights the Foster’s F.
Ifeoma Dozie, mainstream beers director at Heineken, said: “As the category leader in classic lager, we are excited to reinvigorate the brand design by re-establishing the Foster’s refreshment credentials through the brand’s distinctive heritage story.
“The refreshed packaging, plus exciting activations around the ongoing English Cricket Board partnership, will ignite passion among shoppers. We’re committed to supporting the brand which currently holds 40% value share and is a huge sales driver for retailers.”