Ginsters is expanding its portfolio with the launch of Ginsters Meat Club, its first meat snacking range. Comprising 100% British chicken breast, the new SKUs will launch into all channels in the impulse sector on March 4.
The new 100% British chicken breast snacks are available in cases of 12, as 60g grab bags and 55g skewers, in either BBQ Chicken or Tandoori Chicken – the most popular flavours in meat snacking – with an RRP of £1.89 for the skewers and £1.59 for the bags with a trial price of £1.59 and £1.29.
The launch will be supported by a six figure marketing campaign, which will reach 10 million consumers over four weeks. As well as ATL activity, a full range of POS, shopper marketing initiatives and social media will drive awareness and trial.
Sales & marketing director Linda Evans commented: “At Ginsters, we pride ourselves on using only the very best quality ingredients, and our new 100% British Chicken Meat Snacks reflect our focus on quality.
“Meat snacking is an increasingly profitable sector in convenience, and there’s a big opportunity for retailers to attract new customers and drive incremental sales by stocking the new Ginsters Meat Club range. The products have researched really well with our consumers and are seen as a perfect fit with the existing products in the Ginsters range.”