Coca-Cola European Partners (CCEP) has unveiled a new lightly sparkling variant of glacéau smartwater. The new product is available in a 600ml PET bottle and a 6x600ml multipack.
To support the launch, retailers will be supplied with point of sale materials that highlight new glacéau smartwater sparkling alongside the original variant. This forms part of glacéau smartwater’s £10m two-year communications plan that began in spring 2016, with the brand’s outdoor advertising campaign now set to highlight both the still and sparkling variants.
Simon Harrison, operational marketing director GB at Coca-Cola European Partners, said: “Glacéau smartwater has been hugely successful since it launched in GB in 2014, and with the sparkling water market enjoying strong growth, we’re now looking to further support the trade through this exciting brand extension.
“Glacéau smartwater sparkling will use the brand’s increasing popularity and distinctive point of difference to offer new choice to the sparkling water market’s more traditional consumer and encourage trial with younger still water shoppers. This latest innovation is backed by a far reaching marketing campaign that will support both our still and sparkling offering, helping to further grow bottled water sales.”
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