Mars Chocolate UK has announced the launch of goodnessKNOWS, a new treat and Mars’ biggest brand launch in the UK since Celebrations.

Coming in four snackable squares crammed with fruit, whole nuts, rolled oats and dipped in dark chocolate, Mars describes goodnessKNOWS as a tasty, high-quality and shareable treat that can be eaten all at once, or broken up through the day.

Set to hit shops in August, goodnessKNOWS will be available in three varieties: Cranberry & Almond, Blueberry & Almond and Apple, Peanut & Almond, with no artificial colours, flavours or preservatives, with 160 calories per bar

It is also a treat with good intentions. The brand will channel 10% of all sales profits to the ‘goodnessKNOWS Fund’ that will support community projects and local initiatives, spreading a little goodness across communities in the UK.

Michele Oliver, VP - marketing – Mars Chocolate UK, said: “Following a successful launch in the US last year where it became the third largest brand in its first six months, we’re thrilled to launch goodnessKNOWS in the UK.”

“goodnessKNOWS has been created to fit in with people’s busy lifestyles, coming in four squares that can be enjoyed all at once or eaten throughout the day. However, it is not just snacking on the go, consumers increasingly want products that match the values they live by. Not only is goodnessKNOWS a great-tasting treat, it provides the consumer with that little bit more – a product that can help to spread a little bit of goodness in their communities by giving back to good causes in a small way.”

Each goodnessKNOWS single bar is available at an RRP 90p and a pack of three bars has an RRP £1.99. All variants will be manufactured in Slough at Mars UK’s chocolate headquarters.