Premium chilled dessert brand Gu Puds is anticipating a major surge this Valentine’s Day, as Britons opt for a special night in.

It is predicting a 90% spike in sales in February, something it attributes to consumers choosing to celebrate Valentine’s Day at home and wanting an indulgent treat.

This year, Gü is expecting particular success for its newest pud: Strawberry and Raspberry Shortbread Cheesecake. Since launching in September 2016, sales of the cheesecake have risen by 75% over the last three months, and it is already one of Gü’s top five best-selling puds.

Sarah Baldwin, managing director of Gü Puds, said: “We’re used to sales of our other puds surging around Valentine’s Day, but we think our Strawberry and Raspberry Shortbread Cheesecake is going to go down a real treat this year. In fact, Valentine’s Day is just a microcosm of a wider trend: the UK is increasingly seeking out restaurant-quality desserts that can be enjoyed at home.”

She added: “As the UK market leader, we’re on mission to transform each and every sweet moment into an explosion of pleasure, and innovation is absolutely key to that. We have an ambitious growth plan and some exciting new products on the horizon – the proof will be in the pudding.”