Haribo Frenzy, the brand’s limited edition campaign, is back and offering a taste of summer with new flavour twists of Starmix and Tangfastics.
Alison Satterthwaite, brand manager for Haribo UK lead brands, commented: “Haribo Frenzy Editions have been hugely successful, delivering excitement into the category and introducing new flavours into the confectionery aisle. This year is no different.”
Available now, Haribo Starmix Berry Flavours includes a blueberry flavoured bear, a strawberry flavoured egg, a pomegranate and cranberry bottle, and a cherry flavoured purple heart.
Also available is Haribo Tangfastics ice cream and sorbet flavours which includes a rhubarb and custard ice cream flavoured cherry, and a peach and guava sorbet flavoured dummy – adding extra fizz to the excitement.
Satterthwaite, added: “Haribo Frenzy brings together the top selling credentials that we expect for the confectionery aisle – popular treats alongside the excitement that new, limited editions deliver. It is a winning combination for both the retailer and the consumer.”
Haribo Summer Frenzy editions are available in a range of bag sizes including £1 price marked packs as well as a new 70g bag price marked at 50p.