Highland Spring is launching a limited edition festive shrinkwrap on its sparkling water multipacks within retail, available from the start of November.

The festive design will appear on the shrinkwrap of 6x500ml, 12x500ml and 4x1.5ltr Highland Spring Sparkling packs.

The festive shrinkwrap depicts a view of the Scottish landscape through a festive glass bauble. This artwork is designed to encourage consumers to relax, unwind and escape with a guilt-free glass of Highland Spring Sparkling this season.

Andrea McQuaid, head of brand marketing at Highland Spring Group, said: “We know that consumers look to purchase more sparkling water at this time of year, and retailers can capitalise on this. Guaranteed to secure stand out on shelf, the festive shrink illustrates the brands unique provenance and luxury positioning by depicting the landscape, that is the source of Highland Spring’s pure sparkling water.”

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