This month Hovis is aiming to help retailers take advantage of the release of DreamWorks Animation’s Trolls, with an on-pack promotion across eight million loaves of Hovis Best of Both.

The on-pack takeover will give shoppers the chance to win a family holiday to LA where they will visit DreamWorks Animation and Fox studios.

Sharon Barraclough, marketing director, Hovis, commented: “The Trolls movie is a perfect fit for Hovis Best of Both with its family-friendly appeal. We will be supporting the launch with a digital and sampling campaign to ensure the collaboration is unmissable.

“Hovis is an essential part of any bread and bakery category and we are confident the release of Trolls and the prize on offer will drive further demand and attract new shoppers to try our new, softer Best of Both loaves.”

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