Imperial Tobacco’s trade partner programme ignite is launching the ‘Big Idea’, an innovative competition that encourages new collaborations between the company and tobacco retailers.

Ignite members will be invited to submit their most imaginative idea to a Dragons’ Den-style panel at Imperial Tobacco.

The winner will receive one million ignite points, as well as seeing Imperial Tobacco transform their idea into reality. Two runners-up will also win prizes, while every participant will be entered into a draw to win an Apple Watch.

Sophie Hogg, head of cluster sales & marketing operations at Imperial Tobacco, said: “We already enjoy a close relationship with ignite’s 15,000-strong membership, and the ‘Big Idea’ is the perfect platform to put our heads together and create something truly exciting.

“We’re encouraging entrants to unleash their creativity – from neat initiatives focused on improving their own businesses to inventive collaborations with Imperial Tobacco. Anything goes, so get your thinking caps on and let your imaginations run wild.”

To enter, ignite members can simply log into their account and complete the entry form. The competition closes on 16th August.

Retailers wishing to find out if they are eligible to join the ignite programme should speak to their Imperial Tobacco representative for more information.

0117 963 6636