The meat snacking brand Jack Link’s has linked with the Virgin Money London Marathon 2015 to sample 40,000 runners at this year’s race.
The brand will be including its high protein Beef Snack bars in the goody bags for runners taking part in the 26.2 mile race on 26 April 2015.
Victoria Hughes, brand manager at Euro Food Brands, said: “Our research shows that once consumers try Jack Link’s many will be converted into brand advocates and will continue to buy into the brand. The Virgin Money London Marathon 2015 is the perfect platform to reach and convert potential consumers on a mass scale. The Jack Link’s Beef Snack is high in protein making it perfect for the runners as it will help their muscles recover faster.
“Demand is already at an all-time high following the brand’s first national sampling campaign in the UK last year that reached over 100,000. This activity will boost awareness of Jack Link’s even further so retailers should stock up to make sure they take their share of the profit.”