Jack Link’s has launched an updated recipe and pack re-design for its Beef Jerky.

Jack Link’s, which owns Peperami, has updated its recipe so it has no added MSG, no added artificial colours and uses natural spices, enabling the brand to maintain high protein levels.

Pavan Chandra, marketing, Jack Link’s and Peperami, said: “With consumers becoming increasingly conscious about their health they can now enjoy the great taste of premium lean beef with the knowledge that it’s a great source of protein.”

Jack Link’s has also spruced up its packaging design and has combined its production and packaging facilities into one place – a move that will significantly reduce its carbon footprint.

Chandra added: “Updating our packaging in line with the new recipe has really boosted the promotion of the product and highlighted its benefits while ensuring it stands out on shelf.”

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