Jacob’s will be extending its Jacob’s Cracker Crisps range with the addition of two new seasonal flavours for summer – Mature Cheddar Ploughman’s, and Roast Chicken, Thyme and Lemon, as part of a bigger Cracker Crisps campaign in 2017.

The two variants will be available in a new pack design to differentiate from the core flavours. They will be available in 150g sharing bags at a RRP of £1.89.

Rolling out from April across grocery and convenience outlets the total range will be supported by a new £4m campaign that will include TV, VOD, digital and social media support. There will also be an exciting shopper plan, PR and sampling, to continue to drive the core range, as well as driving trial of the new seasonal flavours.

Steve Monk, marketing lead - savoury, commented: “We know that consumers love our Jacob’s Cracker Crisps. The product has an impressive 38% Repeat Rate so we’re extremely excited to add two new flavours to the range to further expand into the snacks category. The new flavours are just in time for summer and are perfect to enjoy as part of a picnic or barbecue at this time of year.

“By implementing a huge awareness campaign behind the Jacob’s Cracker Crisps brand this year, we’re confident the new launches will be a success and Jacob’s will continue to expand its presence in the sharing occasion.”